An ultrasound diagnosis apparatus according to an embodiment includes processing circuitry and a display. The processing circuitry generates, from ultrasound data, pieces of low and high frequency data corresponding to resolutions of gradual degrees, extracts pieces of negative high frequency data over a range of predetermined resolutions, from the pieces of high frequency data, restores the resolution of first addition data so as to be equal to the resolution of the ultrasound data before reduction, the first addition data being obtained by adding up the pieces of negative high frequency data while causing resolutions to match over the range of the predetermined resolutions, and generates a combined image on the basis of the restored first addition data and the ultrasound data. The display displays the combined image.