A server for managing an investment keyword by using a keyword dictionary may comprise: a keyword dictionary construction unit which constructs a keyword dictionary corresponding to a pre-configured field to be invested in; a keyword extraction unit which extracts at least one registered keyword related to an investment content on investment among multiple registered keywords registered in the keyword dictionary; a content keyword selection unit which selects a content keyword for the investment content on the basis of the number of extractions included in metadata regarding the extracted at least one registered keyword; a content information table generation unit which generates an investment content information table on the basis of the investment content and the content keyword; and a management unit which manages the investment content information table and the keyword dictionary in link to each other.