The subject technology analyzes image data to recognize an object corresponding to an identification indicator of a physical item. The subject technology extracts verification metadata from the identification indicator, the verification metadata including information for verifying whether the physical item is an authentic item. The subject technology receives manufacturer verification information based at least in part on the verification metadata. The subject technology receives provenance information associated with the physical item based at least in part on the manufacturer verification information and the verification metadata. The subject technology causes display of a media overlay including the physical item based at least in part on the provenance information, wherein the media overlay includes an indication of authenticity of the physical item.