Noticias ICEX Lugar: All Storyful has become a leading expert in real-time discovery, monitoring and verifying social media conversations and content. Their 200-person global team helps news organizations and brands stay on top of current events as they unfurl.Fecha de publicación: 22/03/2016 Fuente:
“We discover and verify the content from social media using our own technology and open source technology [editor’s note: including Feedly!], monitoring the social web in real time,” explained Derek Bowler, Storyful senior journalist and special projects lead, who also helps lead the company’s internal workflows, processes, and tools.
Storyful’s ability to work together across time zones and continents is central to the value that they create. They have offices in Ireland, Hong Kong, Australia, and New York. “Collaboration is at the core of Storyful,” said Bowler.
All in one place
Storyful creates a feed in Feedly for every thread they monitor, including geopolitics, cat videos, and anything else that’s important to their customers. Feedly helps Storyful’s editors follow multiple sources on the same topic without having to jump around to different sources. And when they see an influx of new articles in a feed, it often means that a new story might be breaking.
Create a diverse mix of sources with your feeds
When Storyful identifies a topic to monitor, they hand pick sources that include as many known YouTube accounts from that particular location, Facebook feeds from active posters, Twitter accounts, and any relevant sub-reddits. They often include multiple content streams from each of these channels in a single feed in Feedly.
“That’s a one-stop shop because a lot of things we see happening in social media are encompassed in those channels,” says Bowler. “We knew a year ago that if we were monitoring those four major social platforms effectively, we were not able to monitor the topic effectively. The best thing about Feedly is that it allows you to bring it all to one place.”
Create an archive
One way Storyful uses Feedly is a bit unconventional: They use it as a YouTube archive that is easy for them to search. They have over a thousand YouTube channels to monitor. By connecting the YouTube feed to their Feedly, it becomes easy for them to know what is breaking, but also use search terms to find a specific video.
Connect Feedly with other open source tools
“There are a lot of open source tools that you can combine with Feedly to create a really powerful discovery tool for discovery desks to minimize their workflow,” Bowler says. “I no longer see Feedly as an RSS reader.”
In particular, Storyful likes to use:
FB-RSS – This tool creates feeds from Facebook pages.
IFTTT + Slack – Storyful relies on Slack for team communication. Using IFTTT, new Google Alert articles are automatically pushed to Slack via Feedly.
What do you use to monitor everyday news?
Are their tools, tips, or tricks that you or your organization use to be the first to know something? Share them with us!