Fecha de publicación: -- Fuente: Wipo "digitalization" A method of managing content data and associated metadata. According to the method, the content data and the associated metadata are generated. The content data is transferred to a content host, and the metadata and usage condition data for the associated content are transferred to an electronic store. The metadata and/or the usage condition data are altered in order to form promotional data, and the promotional data is transferred from the electronic store to a customer's system. In one preferred method, the content data is encrypted with a first encrypting key before being transferred to the content host. The first encrypting key is encrypted with a second encrypting key, and the encrypted first encrypting key is transferred along with the metadata and usage condition data to the electronic store. Additionally, the encrypted first encrypting key is transferred along with the promotional data to the customer's system.