Noticias ICEX Lugar: Tips & Tricks Tips & TricksFecha de publicación: 25/06/2021 Fuente:
How experts in market intelligence, cybersecurity, and biopharma translate their intelligence needs into Leo Web Alerts
The best way to get inspiration to create your own Leo Web Alerts and optimize the signal-to-noise ratio for your intelligence purposes is to look at examples that other researchers and analysts have created in Feedly. Here, we’ll show you examples of Leo Web Alerts that real Feedly users across industries use to track relevant trends and topics across the web.
Track emerging trends
Analysts at a gaming company combine the Non-Fungible Token (NFT) concept with Video Games to track NFTs in their space.
Keep up with innovation
Track innovation by your competitors or companies of interest, whether they’ve filed a new patent or created an existing technology.
Research the strategic moves of your competitors
An analyst at a retail company tracks the strategic moves their competitors are making: Are they launching new products? Raising funds? Signing partnerships? Combine the company with the various strategic moves you’re interested in to track these happenings.
Research consumer behavior
Analysts in the finance space combine the Consumer Insights concept with the Finance Industry” topic to surface insights on changes in consumers’ behavior in their space.
Find inspiration for your content marketing
Content Type concepts look for specific types of content (tutorials, listicles, expert insights, interviews, etc). Content creators and content strategists find inspiration for specific types of content by combining a content type with a social media platform, industry, or topic. For example, if you’re a social media strategist, you can track TikTok AND Tutorials to find examples of existing tutorials about TikTok.
Keep up with business leaders
This one’s simple. Salespeople targeting leads interested in specific leaders in the space just ask Leo to track that specific person.
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Discover and research critical vulnerabilities and zero-days
Cyber threat intelligence analysts use the Vulnerability concept to track vulnerabilities and filter them based on their CVSS score (actual or predicted). They combine the Vulnerability concept with a specific company, whether one of their customers or in their supply chain, to keep an eye out for critical vulnerabilities affecting the company.
Research threat actors
Analysts research specific threat actors and their corresponding tactics and techniques according to the MITRE ATT&CK framework by combining Threat Actor names with the Tactics and Techniques (MITRE ATT&CK) concept.
Track cyber attacks
Analysts use the Cyber Attacks concept combined with companies of interest (their own company, vendors, customers, or competitors) to track cyber attacks affecting these companies.
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Track scientific breakthroughs
Researchers at biopharma companies combine their disease of interest (like Diabetes Mellitus, Type 2) with the Scientific Breakthroughs concept to stay on top of the latest breakthroughs and innovations made by companies, startups, and research teams around this disease.
Track regulatory changes
Researchers at top pharma companies combine the concept of their disease of interest (Neoplasms, in this case) with the Regulatory Changes concept to track new laws and regulations, high-court rulings, bans, FDA and EMA approvals concerning this disease.
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You might also be interested inHow to track specific concepts across millions of sources with Leo Web AlertsYou can now track specific topics, companies, threats, technologies, and emerging industry trends across the entire web. Here’s howOptimize your signal-to-noise ratio with Leo Web Alerts: Advanced tips and tricksGet what’s relevant to you in your feed using Leo Web Alert